ACPR Blog

Response Source is an affordable service to distribute your press release to thousands of journalists who have subscribed to receive updates. It can’t replace researching your own contacts, as you don’t know who has subscribed, but it can get your news in front of journalists and editors who you might not have thought of approaching. I’ve certainly had a good response when I have used the service, and as it starts from around £40 plus VAT it is an affordable way to make your news reach further. Here are some tips from the people behind Response Source on making the most out of online press release distribution:

•   Identify your keywords and phrases: For maximum effect keywords and phrases should be tied directly into your main campaign message. Where possible choose a popular search term for your product or service.
•   Use your keywords in your headline: At Daryl Willcox Publishing we use your release headline in the < title > tags of the HTML for your press release page. Search engines read these tags and this is what you see in search engine results.
•   Include keywords in the text: Multiple mentions of carefully selected keywords or phrases near the top of each release can also be advantageous in search engine optimisation.
•   Keep it informative: Don’t pepper your release with too many different keywords to the detriment of readability. Focusing on one or two good keywords in each release can reap rewards over time.
•   Add embedded links: Links added to one or two of your selected keywords or phrases will help boost your search engine rankings and drive traffic to your site.
•   Choose appropriate landing pages: Each embedded link should link to a page on your website which contains your keyword or phrase in both the title and text where possible.

If you need help writing your press release, check out www.prbasics.co.uk for a template to download. For more on online distribution read the whitepaper – ‘Press Release Writing and Distribution’ or for a quick introduction check out Daryl Willcox’s Six Tips for Online PR.

Tags: online PR, press release, press release distribution

This entry was posted on Saturday, August 16th, 2008 at 2:17 pm and is filed under A Guide to Promoting Your Business, Business Promotion, press release. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.