PR Tips: Hard News or Soft News?
Unless there’s been a burglary or flood at your business premises, the sort of news you’ll be offering is probably ’soft news’. This means that, from the papers point of view. It won’t be essential that they cover it in a particular week or give it the top spot. Journalists get many releases each day, so you have to do some work to make sure it’s your release that captures their attention.