Your Marketing Plan Check Up: Email Marketing
Check in every week with ACPR to get new ideas to help you market your business. This week we’re looking at your e-marketing. This is how you use email to sell your business to new and potential customers. Do you have a newsletter already? Have you got your latest offer in your signature? And how do you encourage people to sign up and subscribe? Have a look at the following list and mark the areas you need to work on. Build these into your marketing plan so you are making the most of email communication:
- Sign up incentives to grow your contacts database
- E-blasts: quick offers or snippets of information
- Email signatures
- E-newsletters: regular monthly or quarterly news and offers
- E-vouchers: special discounts for subscribers
For more ideas to help your business grow, buy A Guide to Promoting Your Business: The Ultimate Workbook for Business Owners