Your Marketing Plan Check Up: Marketing Through Events
Check in every week with ACPR to get new ideas to help you market your business. This week we’re looking at your marketing your business through events. Events are a great way to reach new audiences, build your company reptation and grow your list of interested potential customers as well as make sales. I’m aiming to speak at one event each month this year: what programme of events could help you grow your business? Think about the following sorts of events and start researching ones that you could attend:
- Conferences
- Exhibitions and trade fairs
- Consumer exhibitions, fairs and fetes
- Festivals
- Speaking opportunities
- Seminars
- Workshops and small group events
Ask the organisers for details of the sort of person and numbers attending so you can weigh up if the event is right for you. Build the events into your marketing plan so you can plan in advance and make the most of them.For more ideas to help your business grow, buy A Guide to Promoting Your Business: The Ultimate Workbook for Business Owners