ACPR Blog

Check in every week with ACPR to get new ideas to help you market your business.

This week we’re looking at using Facebook as part of your marketing strategy.

If you’re using Facebook socially, it is an easy step to turn it into another way people can find out about your business news. Go to ‘groups’ and click the ‘set up a group’ button or click on the link at the bottom of any ‘page’ to set up a page. A group is ideal if you want to promote a membership organisation or club, while a page is more appropriate for most businesses.

• http://www.facebook.com/pages/create.php
• http://www.facebook.com/groups/create.php

Once you have entered the details asked for, add some content. If you have a blog use Networked Blogs to add your blog to your page so that the content feds through automatically. Send messages about your page to your friends and ask them to highlight it to people who they think might be interested.

Once you have a few fans of your page, your messages will be seen by them and, more importantly, by their friends who visit their profiles. The word can spread about your business to people who are contacts of your contacts.

Add in the occasional exclusive offer for Facebook fans of your page and people will have even more reason to sign up. Use Twitter to tweet out to people and ask them to join your group. Asking them to help you find 100 followers, 500 followers, or offer a prize draw for those who like your page once you reach your target.

Your task for the week:

Do you need to create a Facebook Page for your business?

Or if you have a page already think of three ways to attract new fans

AND

Think of three ways to add value for people who are fans already. Could you include them in a draw, make a special offer or limited discount for this group? Implement one idea each week for the next 3 weeks.

For more ideas to help your business grow, buy A Guide to Promoting Your Business: The Ultimate Workbook for Business Owners by Antonia Chitty.

This entry was posted on Sunday, July 4th, 2010 at 11:27 am and is filed under Business Promotion, Do your own PR, internet marketing, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.