ACPR Blog » ACPR Services http://www.acpr.co.uk/pr-blog All about business promotion Sun, 25 Jul 2010 10:55:02 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 6 Tips to help you Start or Grow Your Blog http://www.acpr.co.uk/pr-blog/2010/06/6-tips-to-help-you-start-or-grow-your-blog/ http://www.acpr.co.uk/pr-blog/2010/06/6-tips-to-help-you-start-or-grow-your-blog/#comments Sun, 06 Jun 2010 14:07:13 +0000 admin http://www.acpr.co.uk/pr-blog/?p=867

I love blogging and it has made an enormous difference to my business. It has allowed me to reach far more mums interested in flexible work, self employment and running a business. I know, though, that not everyone finds blogging easy and want to share some tips for blogging success.

  1. If you want to blog but are unsure where to start, try Erica Douglas’s Mum Blogger eBook. The first of its kind it takes you step by step through creating a fabulous blog.
  2. Slot in time each week to blog rather than waiting until you feel like it.
  3. Spend an evening brainstorming everything you might blog about so you can start writing as soon as you sit down.
  4. Try allocating different types of post to different days – a ‘photo-post’ day, a competition day, a product review day etc.
  5. If you have a blog but aren’t getting the comments and visitors that you’d like, the Mum Blogger eBook really comes into its own. It shows you hundreds of ideas for attracting readers and making your posts into ones that get comments.
  6. If you can’t face blogging, let me and my team of writers blog for you! I can usually double the number of targeted visitors to a site by providing keyword-rich content.

We have a great offer for you on the Mum Blogger eBook. Get 20% off with the code ANTONIA20. Follow the link below to buy.
Buy Now ]]> http://www.acpr.co.uk/pr-blog/2010/06/6-tips-to-help-you-start-or-grow-your-blog/feed/ 0 Offer for Wedding Businesses: 1/3 OFF Today Only http://www.acpr.co.uk/pr-blog/2010/05/offer-for-wedding-businesses-13-off-today-only/ http://www.acpr.co.uk/pr-blog/2010/05/offer-for-wedding-businesses-13-off-today-only/#comments Thu, 27 May 2010 15:36:26 +0000 admin http://www.acpr.co.uk/pr-blog/?p=856 If you run a wedding business, did you know that media coverage could be worth thousands of pounds to your business? And if you do your own PR you can get your products seen by brides-to-be who are looking for just what you offer?

Make sure that writing and sending press releases and quick updates about your business is a regular part of your business promotion. And to make it easier, use the Wedding Media Contacts database, which puts details for all the leading national and regional wedding magazines and websites at your fingertips.

The database is usually £150, but for today only get it for £97. Offer expired Midnight 27 May 2010. Click here to buy the Wedding Media Contacts database now.

]]> http://www.acpr.co.uk/pr-blog/2010/05/offer-for-wedding-businesses-13-off-today-only/feed/ 0 Booking Antonia Chitty as a Speaker? http://www.acpr.co.uk/pr-blog/2010/05/booking-antonia-chitty-as-a-speaker/ http://www.acpr.co.uk/pr-blog/2010/05/booking-antonia-chitty-as-a-speaker/#comments Tue, 25 May 2010 11:07:36 +0000 admin http://www.acpr.co.uk/pr-blog/?p=859 Sandra Jarvis of www.girlsnightoutealing.co.ukand www.wishclub4women.co.uk came to a recent event with Antonia Chitty and says, “Thank you so much for your presentation today at the Harrow Business & Networking Fair, you really helped me to connect the dots on how to raise my company’s profile and you did it so eloquently and effortlessly”.

]]> http://www.acpr.co.uk/pr-blog/2010/05/booking-antonia-chitty-as-a-speaker/feed/ 0 Read my three tips for getting out of a PR Disaster http://www.acpr.co.uk/pr-blog/2010/05/read-my-three-tips-for-getting-out-of-a-pr-disaster/ http://www.acpr.co.uk/pr-blog/2010/05/read-my-three-tips-for-getting-out-of-a-pr-disaster/#comments Fri, 07 May 2010 20:04:50 +0000 admin http://www.acpr.co.uk/pr-blog/?p=788 I spoke to Emma at Enterprise Nation about the work I did for the Consortium of UK Sling Manufacturers and Retailers on handling the recall of Infantino slings after they were linked to deaths in the US. Read more about it here and get my tips for getting out of a PR Disaster too.

]]> http://www.acpr.co.uk/pr-blog/2010/05/read-my-three-tips-for-getting-out-of-a-pr-disaster/feed/ 0 Get Your Product in Front of Gardening Journalists: Last Day http://www.acpr.co.uk/pr-blog/2010/04/get-your-product-in-front-of-gardening-journalists-last-day/ http://www.acpr.co.uk/pr-blog/2010/04/get-your-product-in-front-of-gardening-journalists-last-day/#comments Thu, 15 Apr 2010 08:09:21 +0000 admin http://www.acpr.co.uk/pr-blog/?p=733
Gardening magazine and newspaper contacts
Gardening magazine and newspaper contacts

If you have a business that sells products to use outdoors, now is a great time to get in touch with  gardening magazines.

Send a press release to gardening magazines to get good coverage of your products for readers who love their gardens.

Not sure who to send your release to?

Buy the Gardening Media Contacts database NOW. It is the essential database of contacts at gardening magazines and newspapers.

I check these databases to ensure that the contacts are up to date, so this database is only on offer for a limited time. Today is the last day I will be offering it, and to make it easier for you to buy today ONLY it costs just £87.

Media coverage gives readers an independent view on your goods and can be far more influential than advertising.

Make the most of media coverage:

  • Add ‘as seen in xxx gardening magazine’ to your website and blog to increase buyer trust.
  • Tweet links to your coverage
  • Post it on your facebook page

Get in touch with gardening journalists NOW to appear in the key summer issues of the magazines when most people are buying for outdoors. Gardening journalist are writing NOW for the May, June and July issues.

Whether you sell plants, garden candles or outdoor toys you’re missing out on great coverage and sales if you don’t know who to contact at gardening magazines and pages.

Don’t waste time doing the contacts research yourself: our contacts database contains up to the minute contacts for the top 12 UK gardening magazines plus Gardening Journalists at national newspapers. Buy the database and you can simply mail out the press release and get on with business. For even more effective media relations use the telephone numbers on the database to follow up.

Buy the Gardening Media Contacts database NOW.

Today ONLY just £87.

Offer expires midnight when the database will be withdrawn from sale.

]]> http://www.acpr.co.uk/pr-blog/2010/04/get-your-product-in-front-of-gardening-journalists-last-day/feed/ 0 Your Marketing Plan Check Up: Internet Marketing http://www.acpr.co.uk/pr-blog/2010/02/your-marketing-plan-check-up-internet-marketing/ http://www.acpr.co.uk/pr-blog/2010/02/your-marketing-plan-check-up-internet-marketing/#comments Mon, 15 Feb 2010 09:27:08 +0000 admin http://www.acpr.co.uk/pr-blog/?p=618 Check in every week with ACPR to get new ideas to help you market your business. This week we’re looking at your marketing your business over the internet. This is the fastest growing way to reach new customers and one that you can’t afford to miss out on. Make the most of internet marketing to find new fans and see your business grow.

Think about the activities in the following list and consider which ones could work for your business. The key to internet marketing is little and often, so build your chosen activities into your marketing plan on a regular basis:

 

  1. Articles – write and place on other sites with links back to your business
  2. Blogging – regular entries can help with SEO as well as provide interesting content for readers
  3. Podcasting – use sound recordings to interest a different group of people
  4. Vodcasting – video is an additional element to add interest
  5. Website design and content – these fundamentals are essential for marketing your business
  6. SEO – learn as much as you can about search engine optimisation to help your business appear in natural search results
  7. Pay per click – useful for getting your business seen in places you can’t reach with SEO or before SEO gets results
  8. Link building - links in can help riase you up the search results, but make sure not all links are reciprocal
  9. Viral campaign – hard to engineer, magic when it takes off
  10. Free downloads – create great incentives to get people to share their email address with you
  11. e-books – offer extras of value to subscribers
  12. FAQs – great way to put your business messages across
  13. Affiliate schemes – a way to reward and encuorage those who recommend you
  14. BTTradespace – very useful site to increase your business reach

We’ll look at social networking for marketing later in this series. For more ideas to help your business grow, buy A Guide to Promoting Your Business: The Ultimate Workbook for Business Owners by Antonia Chitty.

]]> http://www.acpr.co.uk/pr-blog/2010/02/your-marketing-plan-check-up-internet-marketing/feed/ 1 Your Marketing Plan Check Up: Marketing Through Events http://www.acpr.co.uk/pr-blog/2010/02/your-marketing-plan-check-up-marketing-through-events/ http://www.acpr.co.uk/pr-blog/2010/02/your-marketing-plan-check-up-marketing-through-events/#comments Mon, 08 Feb 2010 09:14:17 +0000 admin http://www.acpr.co.uk/pr-blog/?p=615 Check in every week with ACPR to get new ideas to help you market your business. This week we’re looking at your marketing your business through events. Events are a great way to reach new audiences, build your company reptation and grow your list of interested potential customers as well as make sales. I’m aiming to speak at one event each month this year: what programme of events could help you grow your business? Think about the following sorts of events and start researching ones that you could attend:

  1. Conferences
  2. Exhibitions and trade fairs
  3. Consumer exhibitions, fairs and fetes
  4. Festivals
  5. Speaking opportunities
  6. Seminars
  7. Workshops and small group events

Ask the organisers for details of the sort of person and numbers attending so you can weigh up if the event is right for you. Build the events into your marketing plan so you can plan in advance and make the most of them.For more ideas to help your business grow, buy A Guide to Promoting Your Business: The Ultimate Workbook for Business Owners by Antonia Chitty.

]]> http://www.acpr.co.uk/pr-blog/2010/02/your-marketing-plan-check-up-marketing-through-events/feed/ 0 Your Marketing Plan Check Up: Email Marketing http://www.acpr.co.uk/pr-blog/2010/02/your-marketing-plan-check-up-email-marketing/ http://www.acpr.co.uk/pr-blog/2010/02/your-marketing-plan-check-up-email-marketing/#comments Mon, 01 Feb 2010 09:02:11 +0000 admin http://www.acpr.co.uk/pr-blog/?p=612 Check in every week with ACPR to get new ideas to help you market your business. This week we’re looking at your e-marketing. This is how you use email to sell your business to new and potential customers. Do you have a newsletter already? Have you got your latest offer in your signature? And how do you encourage people to sign up and subscribe? Have a look at the following list and mark the areas you need to work on. Build these into your marketing plan so you are making the most of email communication:

  1. Sign up incentives to grow your contacts database
  2. E-blasts: quick offers or snippets of information
  3. Email signatures
  4. E-newsletters: regular monthly or quarterly news and offers
  5. E-vouchers: special discounts for subscribers

For more ideas to help your business grow, buy A Guide to Promoting Your Business: The Ultimate Workbook for Business Owners by Antonia Chitty

]]> http://www.acpr.co.uk/pr-blog/2010/02/your-marketing-plan-check-up-email-marketing/feed/ 3 Your Marketing Plan Check Up: Advertising http://www.acpr.co.uk/pr-blog/2010/01/your-marketing-plan-check-up-advertising/ http://www.acpr.co.uk/pr-blog/2010/01/your-marketing-plan-check-up-advertising/#comments Mon, 18 Jan 2010 09:24:48 +0000 admin http://www.acpr.co.uk/pr-blog/?p=607 Check in every week with ACPR to get new ideas to help you market your business. This week we’re looking at Advertising. Think about the following sorts of advertising. Which might work well for your business? Mark the ones you need to investigate and build them into your marketing plan:

  1. Classified adverts
  2. Directory advertising
  3. Display adverts – national and local, magazines and newspapers
  4. Vehicle advertising
  5. Radio advertising
  6. TV advertising
  7. Internet banner advertising
  8. Internet text link advertising
  9. Adwords – pay per click
  10. Advertising hoardings and posters
  11. Cinema advertising
  12. Direct mail

For more ideas to help your business grow, buy A Guide to Promoting Your Business: The Ultimate Workbook for Business Owners by Antonia Chitty

]]> http://www.acpr.co.uk/pr-blog/2010/01/your-marketing-plan-check-up-advertising/feed/ 1 If you plan to launch a New Business in the New Year, You have Just 9 Weeks Left http://www.acpr.co.uk/pr-blog/2009/11/if-you-plan-to-launch-a-new-business-in-the-new-year-you-have-just-9-weeks-left/ http://www.acpr.co.uk/pr-blog/2009/11/if-you-plan-to-launch-a-new-business-in-the-new-year-you-have-just-9-weeks-left/#comments Wed, 04 Nov 2009 12:04:44 +0000 admin http://www.acpr.co.uk/pr-blog/?p=516 A guide to Promoting Your BusinessThat’s just 9 weeks to work out how to promote your business and create a great customer base to ensure success.

If that sounds like a tall order, don’t panic. There are lots of low cost, straightforward ways to promote your business. And I’ve brought them together for you in an easy-to-follow work book.

A Guide to Promoting Your Business is designed for the business owner who wants to reach more and more customers by promoting their business for just a few minutes each day.

It is packed with practical exercises that actually help you promote your business. And everything in the book has been tried and tested in my own business and my client’s businesses.

So, if you’d love more PR coverage in 2010 but are unsure how to get it, A Guide to Promoting Your Business will make it clear.

If you want to raise your business’s online profile in 2010, A Guide to Promoting Your Business demystifies online promotion.

And if you want to get to grips with affordable marketing ideas, A Guide to Promoting Your Business is the book you need.

At just £15 it could be the first step to business success in 2010.


or

Click here to Buy A Guide to Promoting Your Business: The Ultimate Workbook for Business Owners on Amazon UK

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