ACPR Blog

Have you seen Arabella Miller’s lovely range of organic kids wear? If you like it as much as I do, you’ll be pleased to hear that Alison, the mumpreneur behind Arabella Miller, has got through to the Northern Final of ITV’s Mumpreneur Competition. Alison says, ” My semi-final will be 20 October (that’s a Monday).
I’ve set up a Facebook group here - it would be great if you could join it. If you missed my heats, you can see an editied version here: (scroll down). The next stage on 20 October will be a viewer phone vote.”

I’ll be watching and voting for Alison - don’t miss it.

Publication has been suspended on Pregnancy, Baby and You magazine. In some ways this is unsurprising. Magicalia has acquired a number of parenting magazines in the last year and inevitably would pick out the weaker ones. However Pregnancy, Baby and You had developed enormously under the editorships of Claire Roberts and then Emma Hartfield. Let’s hope suspended does only mean suspended and it will be back soon.

The Bump and Beyond Bag Company Ltd is attending The Baby Show, Earls Court, 17-19 October 2008.  Alongside launching our all-new website and unique maternity bag range to a fanfare of PR, we will be promoting a small selection of complementary organisations, like your own, and would like to gauge your interest in our service offering, which includes literature distribution, brand affiliation, web promotion and bespoke data collection.

The Baby Show attracts the following people:
26,559 attendees - 84% A, B and C1 socio-demographic groups
45% of visitors are pregnant- 40% already have children (58% aged 0-1 & 37% aged 1-5)
74% female with an average age of 30
Average income: £43,550.47 - Average spend at show: £214.82 - Average spend after show: £289.62
(The Baby Show, ABC Audited)

As you can see, a fantastic and receptive target audience for all baby and child related products and services. Our packages are as follows;

Your A5 postcard / flyer in our promotional show bag – Distributed to 5000 individuals.
Fantastic exposure for £199

Your A5 postcard / flyer included in 5000 of our promotional bags.
A 5cm logo on our promotional bag - Distributed to 5000 individuals.
A feature in our e-Newsletter in the run-up to the show.
Data from our Baby Show lifestyle data collection – Very clean data collected from all visitors to our stand and entrants into our competitions to win maternity bags and free weaning and training courses.
Management of competitions to win your free gifts - for extra exposure!
A link to your site from www.bumpandbeyondbagcompany.co.uk
All of this for just £399

Feature in our exclusive “Best of the Industry” A4 Directory leaflet.
Link on www.bumpandbeyondbagcompany.co.uk homepage –  A 155×100 pixel button linking to your site.
10cm logo and contacts on promotional show bags.
Promotional material in our retail maternity bags for one whole year.
Features in The Bump & Beyond Bag Company Newsletter and brand affiliation for 1 year.
Data from our Baby Show lifestyle data collection – The same clean data as with Silver, but also includes bespoke data requirements from yourselves.
Management of competitions to win your free gifts - for extra exposure!
Distribution of your literature.
All for only £599

Should you require any further information, or would like to discuss our services, including your promotional material requirements in greater detail, please call Clive Astin at Middle 8 Marketing Communications on 0115 714 9878, or 07903 222 302.  Alternatively, e-mail clive@m8mc.co.uk.

Here are a few promotional opportunities from the NCT.

User Representatives Forum- Sponsorship and Exhibition Opportunities

This one-day forum is expected to bring together 120 user representatives on committees

and structures influencing maternity, family and child health and support services throughout the UK.

As well as informing user reps the forum will be a great opportunity for reps to come together to discuss topical issues and share new ideas and experiences of projects and activities in which they are involved. Reps are well informed and highly motivated to meet exhibitors both to exchange ideas and recommendations and to discuss and buy products and services.

The cost for an exhibition stand at this event is £150 plus VAT and includes:

• A six foot table and two chairs

• Two delegate passes, including refreshments and lunch

• The inclusion of 50 word company profile in the delegate pack

Inserts may be placed in the delegate pack at a cost of £75 plus VAT.

Headline and other sponsorship opportunities are available to suit, please email commercial@nct.org.uk for more information.

NCT Members magazine, New Gen, 2008 - 2009 media pack released

NewGen is read by a predominantly ABC1 unique, professional, well-educated, highly influential and informed readership of parents. The magazine acts as a direct link with the NCT whilst also providing advertisers with the opportunity to promote their products in a highly trusted and effective environment.

For more information please see  http://www.nct.org.uk/support-us/corporate support/advertising or email nct@mongoosemedia.com

For further opportunities see http://www.nct.org.uk/support-us/corporate-support:

If you want the fastest way to get to the people who can provide editorial coverage, get the ACPR parenting media contacts database. Up-to-date, this is the same database I use every week to promote my PR clients. With contacts at national parenting magazines in the UK and Ireland, plus details of local parenting magazines, parenting websites and journalists with an interest in parenting in the national media, this database can make your PR far more effective. Just £125, you will save hours of your time: the cost is far less than buying all the magazines and laboriously ploughing through to find contacts too. Pay electronically using our secure payment provider and the database can be with you on the same day so you can start promoting your business to the right editors right away.

I have written a few articles in this blog recently about the ins and outs of running a community magazine. It is a subject that fascinates me. I have worked with several women who have done this and, as long as you don’t mind selling adverts, it is a great was to earn a good income from home. Mums returning from maternity leave are more and more looking at magazine franchises as a real home income opportunity. And of course, one of the things that most magazine owners enjoy is creating the content for their magazine.

Depending on your set up you may have free rein over the entire content, or have most or all of it supplied by the franchisor. If you have some input, or are setting up a magazine by yourself, you may wonder how best to fill your pages with gripping content that has readers retaining your magazine and passing it on to friends. Here are some tips to get you inspired: (more…)

I’ve just picked up my Bounty Pack with my new midwifery notes. It is three years since I was last pregnant and I am sure the volume of information in the pack has increased dramatically since then. This time, instead of a few promotional leaflets I received four bulky A5 magazines from Bounty itself, babyGROE and two medical professional bodies. It is interesting to see the trend to create small magazines instead of including loose flyers: I suspect the organisations creating the magazines make a good profit from their advertisers, even allowing for the hefty cost of distribution in the Bounty Pack. What is more, new mums, especially first timers, have an unending thirst for information on all things baby. I still feel, though, that this is becoming information overload, and four magazines in the Bounty pack is two or three too many.