ACPR Blog

If you want to reach over five thousand people each month who are looking for flexible work or work from home opportunities, Family Friendly Working is the ideal site on which to place an advert.

The majority of our readers are female with children, and visit the site at least twice a month, viewing around 5 different pages each visit. Readership is growing at 10-20 per cent per month. Family Friendly Working has news going out to the press every month and has recently been covered on:

Baby Surrey – Baby Hampshire – Families Sussex- Hire My Parents – The HR Director - HR Magazine  - Kidzine  - Mum and Working  - My Baby Radio  - Ni4Kids  – ParentDish -  Practical Parenting – Totz2teens - StartUpDonut - UKParentsLounge - What to Do With the Kids - Working Mums

Take advantage of our excellent links to parents by advertising on Family Friendly Working. A regular text link is just £2 per month on the Flexible Opportunities Page or Parent-Run Businesses Page. 

You can upgrade to make what you offer really stand out and include a banner on one of these pages for an affordable £9 per month

For the highest profile and to guarantee appearing alongside the latest content every day, you can opt for a front page advert.

Contact antonia@familyfriendlyworking.co.uk with any enquiries.

Please note that once you have submitted your payment details we will be in touch to request your text, banner or advert. Please note that you are making a recurring payment. If you want to cancel your advert at any time, you can simply cancel through Paypal.

Mumpreneur Profiles and Flexible Business Ideas Features

Once you have booked your ad, make sure that you maximise the chance to promote your business. If you would like to tell us about how you fit in work and family, look at the Q and A here. And if you want to tell others about your business opportunity, click here.

Press Releases

We are interested in news, views and events for mums and dads, working parents and people who run small businesses. If you run a small business, have a work from home opportunity, offer a franchise or publish information for businesses, please email your press releases to antonia@familyfriendlyworking.co.uk

Image by Sarah G

Check in every week with ACPR to get new ideas to help you market your business.

This week we’re looking at your marketing your business through networking.

Word of mouth is one of the best ways to get new business: people take personal recommendations seriously. You need to be businesslike about generating recommendations, through, and networking is a good place to start growing the number of people who understand what’s great about your business and will tell friends and colleagues.

An endorsement or coverage in the media can be stronger than any advert as readers and viewers see it as an independent rating of your business. Using the media can be a low cost way to raise your business profile and attract new followers.

The key to effective networking is finding the right places to network, both online and face to face. Try a number of networking groups or websites. You will soon work out which ones show dividends for your business. Make regular networking online part of your daily activities, and build in face to face networking events as often as fits with your business.

Here are some networking activities to build into your marketing plan on a regular basis:

1. Develop great business cards with a call to action to pass on
2. Find online networking sites that suit you
3. Try a few face to face networking meetings to find one that works well for you
4. Practice your elevator pitch so you can sell what’s great about your business in less than a minute
5. Look into affiliate networking systems

We’ll look at your promotional materials for marketing next in this series. For more ideas to help your business grow, buy A Guide to Promoting Your Business: The Ultimate Workbook for Business Owners by Antonia Chitty.

Do you need some ideas for press releases? Think about tying a release into a forthcoming event or awareness week. The list below comes courtesy of Expert Sources, a great site to subscribe to if you are trying to raise your profile as an expert.

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MARCH 2010
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Monday March 01
St David’s Day

Thursday March 04 – Sunday March 14
Geneva International Motor Show

Sunday March  07
OSCARS Awards Ceremony (more…)

Check in every week with ACPR to get new ideas to help you market your business.

This week we’re looking at your marketing your business through the media. An endorsement or coverage in themedia can be stronger than any advert as readers and viewers see it as an independent rating of your business. Using the media can be a low cost way to raise your business profile and attract new followers.  

Think about the activities in the following list and consider which ones could work for your business. The key to getting good media coverage is to send out regular news. Work on your media relations little and often by building your chosen activities into your marketing plan on a regular basis:

1. Pitching and writing articles
2. Writing and sending news releases
3. Writing and sending letters to print media
4. Offering expert comments
5. Seeking out and putting forward case Studies
6. Holding media briefings
7. Supplying photographs and product images
8. Creating and sending media packs
9. Providing spokespeople
10. Running surveys and polls
11. Writing and promoting white papers
12. Product launches
13. Offering competitions

We’ll look at social networking for marketing later in this series. For more ideas to help your business grow, buy A Guide to Promoting Your Business: The Ultimate Workbook for Business Owners by Antonia Chitty.

Check in every week with ACPR to get new ideas to help you market your business. This week we’re looking at your marketing your business over the internet. This is the fastest growing way to reach new customers and one that you can’t afford to miss out on. Make the most of internet marketing to find new fans and see your business grow.

Think about the activities in the following list and consider which ones could work for your business. The key to internet marketing is little and often, so build your chosen activities into your marketing plan on a regular basis:

1. Articles – write and place on other sites with links back to your business
2. Blogging – regular entries can help with SEO as well as provide interesting content for readers
3. Podcasting – use sound recordings to interest a different group of people
4. Vodcasting – video is an additional element to add interest
5. Website design and content – these fundamentals are essential for marketing your business
6. SEO – learn as much as you can about search engine optimisation to help your business appear in natural search results
7. Pay per click – useful for getting your business seen in places you can’t reach with SEO or before SEO gets results
8. Link building - links in can help riase you up the search results, but make sure not all links are reciprocal
9. Viral campaign – hard to engineer, magic when it takes off
10. Free downloads – create great incentives to get people to share their email address with you
11. e-books – offer extras of value to subscribers
12. FAQs – great way to put your business messages across
13. Affiliate schemes – a way to reward and encuorage those who recommend you
14. BTTradespace – very useful site to increase your business reach

We’ll look at social networking for marketing later in this series. For more ideas to help your business grow, buy A Guide to Promoting Your Business: The Ultimate Workbook for Business Owners by Antonia Chitty.

Hear from PR agency Punch Communications the six reasons why they will be using social media as part of their PR strategy, and if this is a bit theoretical for you, visit The Mumpreneur Guide Blog for practical tips on easy ways to use social media in this month’s Technology theme.

1.      Engagement – In an age where knowledge is free and consumers are much more likely to be acquainted with the products that are relevant to them, brands are no longer able to push messages towards them along the lines of “we are the best” and expect consumers to accept it. Engagement is a key element when it comes to influencing brand perception online, which in turn is the starting base of positive conversation. (more…)

Do you need some ideas for press releases? Think about tying a release into a forthcoming event or awareness week. The list below comes courtesy of Expert Sources, a great site to subscribe to if you are trying to raise your profile as an expert.

————————————————–
FEBRUARY 2010
————————————————–
Saturday February 06 – Saturday March 20
Rugby Union: 6 Nations Tournament

Sunday February 07
Superbowl XLIV, Dolphin Stadium, Florida

Monday February 08 – Friday February 12
America’s Cup, Valencia (more…)

Twitter is the most popular of the leading social community networks (SCNs) and interactive sites for online PR, according to a new survey of 107 PR professionals. It narrowly beats YouTube, in second place, and Facebook, in third, as a preferred online PR tool. But the survey, conducted by New Venture Publishing for its new Perfect Online PR Masterclass, finds that no SCNs or interactive sites are yet rated as very important for PR use.

On a scale of one (not important) to five (very important) the PR pros rated top-ranking Twitter at an average of only 2.96. YouTube scored 2.88 and Facebook 2.73. LinkedIn was on 2.4, Flickr on 2.1, MySpace on 1.76, Bebo on 1.67 and MSN Messenger on 1.59. Ecademy on 1.53 and Xanga on 1.47 brought up the rear.

Overall, the PR pros rated “making use of social community networks” as only thirteenth out of fourteen possible online PR priorities for the future. It came behind front-ranking issues such as “integrating online with other PR activity” and “developing online PR expertise in-house”.

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If you want to reach over five thousand people each month who are looking for flexible work or work from home opportunities, Family Friendly Working is the ideal site on which to place an advert.

The majority of our readers are female with children, and visit the site at least twice a month, viewing around 5 different pages each visit. Readership is growing at 10-20 per cent per month. Family Friendly Working has news going out to the press every month and has recently been covered on:

Baby Surrey – Baby Hampshire – Families Sussex- Hire My Parents – The HR Director - HR Magazine  - Kidzine  - Mum and Working  - My Baby Radio  - Ni4Kids  – ParentDish -  Practical Parenting – Totz2teens - StartUpDonut - UKParentsLounge - What to Do With the Kids - Working Mums

Take advantage of our excellent links to parents by advertising on Family Friendly Working. A regular text link is just £2 per month on the Flexible Opportunities Page or Parent-Run Businesses Page. 

You can upgrade to make what you offer really stand out and include a banner on one of these pages for an affordable £9 per month

For the highest profile and to guarantee appearing alongside the latest content every day, you can opt for a front page advert.

Contact antonia@familyfriendlyworking.co.uk with any enquiries.

Please note that once you have submitted your payment details we will be in touch to request your text, banner or advert. Please note that you are making a recurring payment. If you want to cancel your advert at any time, you can simply cancel through Paypal.

Mumpreneur Profiles and Flexible Business Ideas Features

Once you have booked your ad, make sure that you maximise the chance to promote your business. If you would like to tell us about how you fit in work and family, look at the Q and A here. And if you want to tell others about your business opportunity, click here.

Press Releases

We are interested in news, views and events for mums and dads, working parents and people who run small businesses. If you run a small business, have a work from home opportunity, offer a franchise or publish information for businesses, please email your press releases to antonia@familyfriendlyworking.co.uk

Image by Sarah G

Check in every week with ACPR to get new ideas to help you market your business. This week we’re looking at your business’s identity. Think about the impression your business makes. Have you put careful thought and design into the impression it makes? Which areas do you still need to work on? Have a look at the following list and mark the ones you need to develop. Build this into your marketing plan so potential customers get a strong, clear idea of what your business represents:

1. Branding
2. Logo
3.  Strap line
4. Trademarks
5. The way your business communicates
6. The way people within the business behave
7. Corporate literature
8. Business cards
9. Compliments slips
10. Letter heads

For more ideas to help your business grow, buy A Guide to Promoting Your Business: The Ultimate Workbook for Business Owners by Antonia Chitty