Only three weeks remain until the deadline for would-be inventors to submit their inventions for The Baby Products Association’s annual Concept awards. The best inventions can come from all walks of life so professional designers to enthusiastic newcomers, in design school or simply a parent at home inventive are being invited to put forward their designs and prototypes. Parents and nursery retailers with hands-on experience of bringing up young children are in a particular unique position to identify a possible niche in the market or to develop an idea that would revolutionise an already available product range. (more…)
Tags: baby and child businesses, baby products
Posted in Parenting magazines, baby and child businesses, nursery industry, parenting, parenting media | No Comments »
Tuesday, June 3rd, 2008
Miranda Levy, formerly of Grazia, is the new editor of Mother and Baby Magazine. Kyrsty Hazell joins Junior as Editorial Assistant, always a good person to start with for your PR efforts.
To find out more emails and addresses for contacts at pregnancy and parenting magazines and websites, buy the Parenting Media Contact database. It is bigger and better than ever, putting you in touch with the people who can write about your products and services.
Tags: baby magazines, media contacts, parenting media
Posted in Do your own PR, PR Basics, Parenting magazines, baby and child businesses, media contacts, parenting, parenting media | 1 Comment »
Saturday, May 3rd, 2008
Our most popular media contacts database, as used on a daily basis at ACPR is on special offer this month. Hundreds of up-to-the-minute contacts at 20 national parenting magazines, 90+ local parenting magazines and 50+ parenting websites, plus journalists with an interest in parenting from other media.
Using the database, you can reach the right people to get your business coverage with a few clicks of a mouse.
Just £75 until May 31. Normally £95. Buy it here.
“I am very impressed with the quantity and quality of media contacts. I can’t wait to get started using them.”
Julie Sherwood www.juliemarketing.com
Posted in Business Promotion, Do your own PR, Parenting magazines, WAHM, baby and child businesses, media contacts, parenting media | No Comments »
Thursday, March 20th, 2008
It’s always nice when someone says good things about ACPR - and especially when they know what they are talking about. Marketing pro Julie Sherwood recently bought the parenting contacts database, and said, “I am very impressed with the quantity and quality of media contacts. I can’t wait to get started using them.”
Thanks Julie!
Posted in Do your own PR, Parenting magazines, Thanks, media contacts, parenting media | No Comments »
Wednesday, March 12th, 2008
Mother and Baby magazine is now based at Bauer London Lifestyle, 4th Floor, Endeavour House, 189 Shaftesbury Avenue, London WC2H 8JG. Editorial assistant is Lucy Quick.
If you want details of all the Mother and Baby editorial staff, alongside hundreds of other parenting media contacts in an easy-to-use database, you can buy it here for just £95. It really is the best way to speed up distributing your press release to national and local pregnancy and baby media.
Posted in Do your own PR, PR, PR Basics, Parenting magazines, media contacts, parenting media | No Comments »
Sunday, March 9th, 2008
If you want to promote your business, you need to know all about your target media. Magsite is a top site for keeping you updated on new publications and closures, and filling you in on the publishing industry. It is not a beautiful site, but you can’t beat the content. For more of the inside story, read what the media makers read at Press Gazette.
Posted in Business, Business Promotion, Do your own PR, PR, PR Basics, PR Training, Parenting magazines, media contacts, parenting media | No Comments »
Thursday, March 6th, 2008
If you want to know how to get into Nursery Today, it’s quite simple. The magazine gives editorial space to advertisers. They say, “editorial inclusions (approximately 200 words plus high res image) carry a £150.00 image fee (waived for advertisers) and are subject to space permitting.” So, if you’re not advertising, you can stil pay to appear, but there is no free editorial coverage. They publish a forward features list so you can decide if you would like to advertise. The April/May issue of Nursery Today magazine will contain (more…)
Posted in Business Promotion, PR, PR Basics, Parenting magazines, media contacts, nursery industry, parenting media | 1 Comment »
Saturday, January 5th, 2008
I was feeling uninspired about what to blog, but got a nice boost this afternoon when I picked up a copy of Junior Pregnancy & Baby magazine, which contained an article about starting a craft business. I spoke to the journalist a couple of months ago and she mentioned my book, A Guide to Promoting Your Business, in the article alongside some PR tips which you can read below:
Wise up to PR. Mother of two and PR guru Antonia Chitty advises women with small businesses. Here are her top five tips:
- Get inspired. Join online business forums, or find a parenting website with a section for work-from-home mothers like www.mumszone.co.uk, www.netmums.co.uk or www.babygreenhouse.co.uk.
- List all your ideas for promotion on a wall planner so you have activities planned for each week. By planning ahead you’ll see when you need to start promoting an event you are attending, for example.
- Do one PR task every day. Even when you are very busy, find 15 minutes to make a call or send an email. Attacking promotion in small chunks makes it more manageable
- Build up good contacts in the media. Call journalists to find out what sort of story they want and send out press releases on a regular basis. It can take several mentions of your business name before people start to buy.
- Cultivate your customers. Every time someone buys from you, ask if you may add them to your mailing list. Send regular newsletters to clients and potential customers so they know about your sales, events and promotions.
Posted in A Guide to Promoting Your Business, About ACPR, Blogging, Media Coverage, PR, Parenting magazines | No Comments »
