ACPR Blog

The Bump and Beyond Bag Company Ltd is attending The Baby Show, Earls Court, 17-19 October 2008.  Alongside launching our all-new website and unique maternity bag range to a fanfare of PR, we will be promoting a small selection of complementary organisations, like your own, and would like to gauge your interest in our service offering, which includes literature distribution, brand affiliation, web promotion and bespoke data collection.

The Baby Show attracts the following people:
26,559 attendees – 84% A, B and C1 socio-demographic groups
45% of visitors are pregnant- 40% already have children (58% aged 0-1 & 37% aged 1-5)
74% female with an average age of 30
Average income: £43,550.47 – Average spend at show: £214.82 – Average spend after show: £289.62
(The Baby Show, ABC Audited)

As you can see, a fantastic and receptive target audience for all baby and child related products and services. Our packages are as follows;

Your A5 postcard / flyer in our promotional show bag – Distributed to 5000 individuals.
Fantastic exposure for £199

Your A5 postcard / flyer included in 5000 of our promotional bags.
A 5cm logo on our promotional bag – Distributed to 5000 individuals.
A feature in our e-Newsletter in the run-up to the show.
Data from our Baby Show lifestyle data collection – Very clean data collected from all visitors to our stand and entrants into our competitions to win maternity bags and free weaning and training courses.
Management of competitions to win your free gifts – for extra exposure!
A link to your site from www.bumpandbeyondbagcompany.co.uk
All of this for just £399

Feature in our exclusive “Best of the Industry” A4 Directory leaflet.
Link on www.bumpandbeyondbagcompany.co.uk homepage –  A 155×100 pixel button linking to your site.
10cm logo and contacts on promotional show bags.
Promotional material in our retail maternity bags for one whole year.
Features in The Bump & Beyond Bag Company Newsletter and brand affiliation for 1 year.
Data from our Baby Show lifestyle data collection – The same clean data as with Silver, but also includes bespoke data requirements from yourselves.
Management of competitions to win your free gifts – for extra exposure!
Distribution of your literature.
All for only £599

Should you require any further information, or would like to discuss our services, including your promotional material requirements in greater detail, please call Clive Astin at Middle 8 Marketing Communications on 0115 714 9878, or 07903 222 302.  Alternatively, e-mail clive@m8mc.co.uk.

The latest ABC figures came out this week, telling us which magazines have gained readers and which are going down in popularity. In the last 6 months the credit crunch has hit many magazines, especially those featuring celebrities.

If you are looking to target women, you can’t beat coverage in Take a Break which has two or three times the circulation of most other women’s magazines, leading ABC’s sales tables after the TV guides. After that, the most read magazines include Saga, Reader’s Digest. OK!, Closer, Glamour and Chat.

If you want to reach younger women, Glamour and Cosmopolitan lead the tables: for older women look at Good Housekeeping, Yours and Woman & Home.

An article in Media Week has suggested that you can get bigger discounts on advertising at the moment as businesses are cutting their ad budgets and ad sales teams become ever keener to get advertisers on board.

I’d be interested to know whether people have found it easier to get discounts if they have booked any ads recently.