T is for Testimonials
Tuesday, May 13th, 2008
Do you find it hard to tell people what is great about your business? For many people, business promotion is too much like blowing your own trumpet. And, of course, why should they believe what you say: it is in your interest to say that your business is great. A much better way to gain the trust of your potential customers is to use testimonials.
A testimonial is simply a statement from a customer or client about their experience of your products or services. Use these complimentary comments on your website, in your newsletter and alongside the offering that they refer to. You will find it makes a real difference to how customers perceive your business. A genuine third party opinion has far more weight than copy you write yourself.
How can you generate testimonials? (more…)