Response Source is an affordable service to distribute your press release to thousands of journalists who have subscribed to receive updates. It can’t replace researching your own contacts, as you don’t know who has subscribed, but it can get your news in front of journalists and editors who you might not have thought of approaching. I’ve certainly had a good response when I have used the service, and as it starts from around £40 plus VAT it is an affordable way to make your news reach further. Here are some tips from the people behind Response Source on making the most out of online press release distribution: (more…)

Calin Bleu is launching this season’s NEW redesigned wrap sling. A warm winter red, you and your baby will be comfortable and cosy indoors and out. No need to worry whether baby is too hot or too cold, they will be right up next to you, sharing your body temperature.

The sling has been redesigned to make it even easier to use: the ends of the sling are tapered so that it is wide in the centre where you need it to support the baby, and slim around your waist. Each sling comes with a 24-page colour booklet of step-by-step instructions to tie your sling. (more…)

Make explaining about how your growing bump will turn into a new baby brother or sister easier with a couple of new products from Made in Water

The Sibling Preparation CD (14.95) is a lovely way to encourage big brothers and sisters to talk to, and bond with, their unborn sibling while the expectant mama is present. It will help you to:

·         Prepare children for the arrival of a new baby

·         Establish bonding and create a sense of ownership to the new baby

·         Ease sibling rivalry and jealousy

Or, if you prefer to share a story, buy Runa’s Birth, The Day My Sister Was Born (£9.95) This children’s book about birth by Uwe Spillmann and Inga Kamieth, is written by two parents and aims to help children prepare for the (more…)

Mambino Organics is a NEW range of 100% natural skin care for mothers and babies. Safe to use during pregnancy, the ingredients are synergistically blended without the use of chemicals or additives….ever. Choose from treats for you and your baby that will make you feel pampered: (more…)

When you are writing your own press release it can be hard to be sure that you have hit the mark. Here are 12 quick checks you can do to make sure you are writing a press release that will get coverage for your news:

1. Have you read the publication before writing the release? Make sure you are writing in a similar style to what is on the pages of the magazine or newspaper that you are targeting.

(more…)